Professor Sally Chivers, B.A. (Calgary), Ph.D. (McGill), Director of the Trent Centre for Aging and Society speaks about the annual Stephen Katz lecture at Trent University.

Open to the public, the lecture features Professor Dr. Kim Sawchuk of Concordia University on how our identities are assumed by online marketers, based on our online activities. She studies in particular how this link is connected to seniors and ads targeted to that demographic.

Is it being done well? Is it being done accurately?